Welcome to

Circular Citizens

Our project aims is to study Russian and Finnish citizens active in the Circular Economy, by analysing and sharing inspirational stories of personal transformations to generate mutual learning that transcends the local contexts. 

Check out our recent findings on behavioural aspects of circular lifestyles 




Despite the differences in waste management, Finland and Russia share the interest towards Circular Economy and new cross-border collaboration possibilities. The official discussions on the topic often center on the technological solutions, while little attention is paid to societal norms, citizens’ willingness and motivation to be active in the Circular Economy.  We believe that citizens are active thinkers, beyond just consumers of goods. Citizens are equally important for creating value in the Circular Economy, along with businesses, municipalities and governments. 



Our project is about the circular activities of citizens in Finland and Russia. The value of these activities is usually under-explored. During the next three years (2021-2023) we study what citizens are already doing to minimize waste and prolong the life of goods through repair, reuse and recycle. Our aim is to learn about citizens’ motivations, everyday routines and practical strategies to be more circular.  



By reaching out to social movements in Finland and Russia that support the principles of Circular Economy, we will connect with citizens that are at the forefront of performing circular activities. We will collect the circular stories of their personal transformations and make them visible to inspire others.  We are open to partner with movements, initiatives, projects, bloggers and any educational institutions interested in the Circular Economy. Do you want to suggest a movement, a project or a blogger? Do you want to become part of our circular stories? Send us your suggestion 


Сircular practices


We are a cross-disciplinary team of researchers at University of Helsinki (Finland) and ITMO University (St.Petersburg, Russia). While each team member has a strong background and expertise in her own field, what unites us is our genuine interest in people as citizens and their transformations for sustainability. 


Dr. Angelina Korsunova

Project leader, PhD in Environmental Management Helsinki Institute of Sustainability Science, Faculty of Agriculture and Forestry, University of Helsinki.
Expertise: sustainable consumption, circular economy, interaction between citizens and companies. 


Dr. Annukka


Associate professor, Head of Behavioural Change for Sustainability Research Group Helsinki Institute of Sustainability Science, Faculty of Agriculture and Forestry, University of Helsinki
Expertise: social psychology, changing behavior, climate-friendly solutions, futures studies. 


Noora Viholainen

Project researcher, M.Sc., a doctoral candidate in Sustainable Use of Renewable Natural Resources Helsinki Institute of Sustainability Science, Faculty of Agriculture and Forestry, University of Helsinki
Expertise: end-user perceptions, business ecosystems, life cycle assessment method.




Research assistant 
Environmental Change and Global Sustainability master programme’s student, University of Helsinki 
Expertise: sustainable welfare, social equity 



PhD in Biological and Environmental Sciences, Helsinki Institute of Sustainability Science, Faculty of Agriculture and Forestry, University of Helsinki

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Dr. Aleksandra Nenko 

PhD in Sociology, associate professor at Institute for Design and Urban Studies, Head of Quality of Urban Life Lab (QULLAB) 
ITMO University, St.Petersburg, Russia 
Expertise: urban sociology, urban studies, quality of life studies, emotions & subjective well-being 

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Project researcher, M.Sc. in Technology & Innovation Economics, data visualization specialist in the Quality of Urban Life Lab, ITMO University, St.Petersburg, Russia. 
Expertise: urban data analysis, PPGIS, urban planning and architecture 

Our team

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Anastasiia Galaktionova 

Project researcher, MA in Urban Planning, a doctoral candidate in Urban Studies TMO University, St.Petersburg, Russia 
Expertise: urban planning, urban studies, participatory mapping and PPGIS